![]() With an ad reach of more than 223 million, India is an absolutely massive market for Instagram. India is the biggest ad market for Instagram ![]() This is primarily thanks to India, which has been a huge growth market for Instagram ever since TikTok was banned in 2020. The Asia-Pacific region accounts for one-third of Instagram usersĮxperts predict this demographic will account for nearly 40% of Instagram accounts by 2025. But of the teens who do use Instagram, half use it once a dayġ0% of teen Instagram users are visiting Instagram “almost constantly,” but 50% of this demographic uses the app or site at least once a day. It’s a great platform for reaching Millennials and Gen Z still, but the next generation of social media users seems to prefer other outlets. Only 8% of Instagram users worldwide are between 13 and 17 years old. We Are Social reports that 44.4% of female internet users in this age group rank Instagram as their favorite social app 40.7% of male internet users agree. Instagram is the preferred platform of social media users aged 16-34ĭespite all the TikTok hype, Gen Zers and millennials still overwhelmingly prefer Instagram. (Only 2.6% of Instagram’s audience is over 65 years old.) 10. If you’re trying to reach Gen X or Boomers, you might be better off spending your time and money on a platform with an older demographic. Nearly 85% of Instagram’s audience is younger than 45 More than 1.6 billion posts are tagged #instagood. More than 2 billion posts have been tagged with #love. The most-used Instagram hashtag of all time is #love ![]() Cristiano Ronaldo comes in a close second (595M), followed by Lionel Messi (477M), Selena Gomez (435M) and Kylie Jenner (397M). The most popular Instagram account is… 648 million followers. ![]() In education, for instance, the average Instagram engagement rate is 3.44%. … but depending on your industry, that may vary. The average Instagram Post engagement rate is just 0.60% The most common overlap is with Facebook (81.4% of Instagram users also have accounts here), while the least common overlap is Line (only 10.9% of Instagram’s user base is found here).Īnd psstt - if you’re active on multiple platforms, you really should use a tool like Hootsuite to track the performance of all your social channels in one place. That means 99.9% of Instagrammers also are active on at least one other social media platform, according to a 2023 GWI report. Only 0.1% of Instagram users are only on Instagram Instagram is the 4th most-visited website in the worldĪccording to SimilarWeb, as of November 2023, Instagram is the fourth most-visited website globally. Whats App is the most liked media platform, with 16.6% of users reporting it’s their favorite. In a survey of active social media users across the globe aged 16 to 64, Instagram was ranked number two as the preferred social media platform, claiming 15,7% of the vote. Instagram is the world’s second-favorite social media platform The most-used platform? Facebook, with more than 3 billion monthly active users. Instagram and WhatsApp both have 2,000,000,0000 active users as of October 2023. Instagram is the world’s third most-used social platform (tied with WhatsApp!) It’s still just a fraction of Facebook’s monthly active users, but an impressive amount nonetheless. Instagram has 2 billion active monthly users Easily customize them in Canva, and start getting more engagement today. Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers.
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